Effects
People live in an age where the media, particularly from the United States, greatly impacts and influences people's thoughts around the world. People's ideas are heavily inspired by movies, books, articles, but one form of mass communication that deeply influences people around the world in particular is hip hop music. One person that helps describe the phenomenon of how hip hop spread rapidly around the world and diffusion of Global Culture is Orlando Patterson, a sociology professor at Harvard University. Professor Patterson argues that mass communication is controlled by the wealthy, government, and businesses in Third World nations and countries around the world. [5] Professor Patterson believes that mass communication created a global cultural hip hop scene. As a result, the youth absorb and are influenced by the American hip hop scene and start their own form of hip hop. Professor Patterson believes that revitalization of hip hop music will occur around the world as traditional values are mixed with American hip hop musical forms,[5] and ultimately a global exchange process will develop that brings youth around the world to listen to a common musical form known as hip hop.
[edit] Language
Hip hop has a creative and distinctive slang. Due to hip hop's extraordinary commercial success in the late nineties and early 21st century, many of these words have been assimilated into many different dialects across America and the world and even to non-hip hop fans (the word dis for example is remarkably prolific). There are also words like homie which predate hip hop but are often associated with it.
Sometimes, terms like what the dilly, yo are popularized by a single song (in this case, "Put Your Hands Where My Eyes Could See" by Busta Rhymes) and are only used briefly. Of special importance is the rule-based slang of Snoop Dogg and E-40, who add -izz to the middle of words so that shit becomes shizznit (the addition of the n occurs occasionally as well). This practice, with origins in Frankie Smith's nonsensical language from his 1980 single "Double Dutch Bus", has spread to even non-hip hop fans, who may be unaware of its derivation. As a genre of music popular all over the world, World hip hop, in which African-American English is not the dialect used, is as prevalent as ever.
[edit] Censorship
Hip hop has probably encountered more problems with censorship than any other form of popular music in recent years, due to the frequency of expletives used in lyrics.[citation needed] It also receives flak for being anti-establishment, and many of its songs depict wars and coup d'états that in the end overthrow the government. For example, Public Enemy's "Gotta Give the Peeps What They Need" was edited without their permission, removing the words "free Mumia".[6]
After the attack on the World Trade Center on September 11, 2001, Oakland, California group The Coup was under fire for the cover art on their Party Music, which featured the group's two members holding a detonator as the Twin Towers exploded behind them. Ironically, this art was created months before the actual event. The group, having politically radical and Marxist lyrical content, said the cover meant to symbolize the destruction of capitalism. Their record label pulled the album until a new cover could be designed.
The use of profanity as well as graphic depictions of violence and sex creates challenges in the broadcast of such material both on television stations such as MTV, in music video form, and on radio. As a result, many hip hop recordings are broadcast in censored form, with offending language "bleeped" or blanked out of the soundtrack (though usually leaving the backing music intact), or even replaced with "clean" lyrics. The result – which sometimes renders the remaining lyrics unintelligible or contradictory to the original recording – has become almost as widely identified with the genre as any other aspect of the music, and has been parodied in films such as Austin Powers in Goldmember, in which Mike Myers' character Dr. Evil – performing in a parody of a hip hop music video ("Hard Knock Life" by Jay-Z) – performs an entire verse that is blanked out. In 1995 Roger Ebert wrote:[7]
| “ | Rap has a bad reputation in white circles, where many people believe it consists of obscene and violent anti-white and anti-female guttural. Some of it does. Most does not. Most white listeners don't care; they hear black voices in a litany of discontent, and tune out. Yet rap plays the same role today as Bob Dylan did in 1960, giving voice to the hopes and angers of a generation, and a lot of rap is powerful writing." | ” |
In a way to circumvent broadcasting regulations BET has created a late-night segment called "Uncut" to air uncensored videos. Not only has this translated into greater sales for mainstream artists, it has also provided an outlet for undiscovered artists to grab the spotlight with graphic but low production quality videos, often made cheaply by non-professionals. Perhaps the most notorious video aired, which for many came to exemplify BET's program Uncut, was "Tip Drill" by Nelly. While no more explicit than other videos, its exploitative depiction of women, particularly of a man swiping a credit card between a stripper's buttocks, was seized upon by many social activists for condemnation. The segment was discontinued in mid 2006.
[edit] Product placement in hip hop
Critics such as Businessweek's David Kiley argue that the discussion of many products within hip hop music and culture may actually be the result of undisclosed product placement deals.[8] Such critics allege that shilling or product placement takes place in commercial rap music, and that lyrical references to products are actually paid endorsements, often with only a small portion, if any amount, of the proceeds going to the actual artists.[8] In 2005, a proposed plan by McDonalds, which would have paid rappers to advertise McDonalds food in their music, was leaked to the press.[8] After Russell Simmons made a deal with Courvoisier to promote the brand among hip hop fans, Busta Rhymes recorded the song "Pass The Courvoisier".[8] Simmons insists that no money changed hands in the deal.[8]
The symbiotic relationship has also stretched to include car manufacturers, clothing designers and sneaker companies, and many other companies have used the hip-hop community to make their name or to give the credibility. One such beneficiary was Jacob the Jeweler, a diamond merchant from New York, Jacob Arabo's clientèle included Sean Combs, Lil Kim and Nas. He created jewelry pieces from precious metals that were heavily loaded with diamond and gemstones. As his name was mentioned in the song lyrics of his hip hop customers, his profile quickly rose. Arabo expanded his brand to include gem-encrusted watches that retail for hundreds of thousands of dollars, gaining so much attention that Cartier filed a trademark-infringement lawsuit against him for putting diamonds on the faces of their watches and reselling them without permission.[9] Arabo's profile increased steadily until his June, 2006 arrest by the FBI on money laundering charges.[10]
While some brands welcome the support of the hip-hop community, one brand that did not was Cristal champagne maker Louis Roederer. A 2006 article from The Economist magazine featured remarks from managing director Frederic Rouzaud about whether the brand's identification with rap stars could affect their company negatively. His answer was dismissive in tone: "That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Pérignon or Krug would be delighted to have their business." In retaliation, many hip hop icons such as Jay-Z and Sean Combs who previous included references to "Cris", ceased all mentions and purchases of the champagne.
[edit] Media
Hip-hop culture is intrinsically related to television; there have been a number of television shows devoted to or about hip-hop. For a long time, BET was the only television channel likely to play much hip hop, but in recent years the mainstream channels VH1 and MTV have added a significant amount of hip hop to their play list. With the emergence of the Internet a number of online sites have also begun to offer Hip Hop related video content.
Hip hop films have been related since hip-hop's conception and have become even more related in the 21st century. During the early 1990s, African-Americans experienced a film renassiance, sparked by the popularity of hood films, in-depth looks at urban life, focusing on violence, family, friends and hip-hop. There have also been a number of hip hop films, movies which focused on hip-hop as a subject.
Hip hop magazines have a large place in hip hop culture, including Hip Hop Connection, XXL, Scratch, The Source and Vibe. Many individual cities have produced their own local hip hop newsletters, while hip hop magazines with national distribution are found in a few other countries. The 21st century also ushered in the rise of online media, and hip hop fan sites now offer comprehensive hip hop coverage on a daily basis.
[edit] Diversification
Hip hop has spawned dozens of sub-genres which incorporate a style of production or rapping which dominates their music. Though it began a stereotypically African American music, it has since spread to all people of the world.
Hip-hop influences people in many different ways, such as the vocabulary people use (Slang words), the way people dress, and the way they carry themselves, at times people are influenced so much that they will do a lot of things their favorite rappers are doing, sort of idolizing them, there are cases where fans get tattoos that their favorite rappers have. Hip-Hop has now expanded and gone on a global scale, millions of rap albums are sold in foreign countries, some are not English speaking countries, yet people go out of their way and purchase these albums even thought they don’t understand the message the song carries, and manage to memorize the lyrics and sing along not knowing what they are saying. In foreign countries Hip-Hop has influenced natives to pursue rap careers and do what is being done in the United States such as following the trends, in their country. This is a product of globalization and it explains how popular culture can be interwoven with the everyday life of individuals that follow it, and how it can affect them in many ways. Like jazz, hip-hop is one of the few musical genres seen as thoroughly, entirely American. With its popularization all over the world, however, it is now an international, rather than American, genre of music. Here, it is important to note the varying social influences that affect hip-hop's message in different nations. Frequently a musical response to political and/or social injustices, the face of hip-hop varies greatly from nation to nation.
[edit] France
In France, hip hop music and culture has been appropriated by African and Arab teens to describe their political and economic disenfranchisement, the racism they face and the housing projects many live in outside the city of Paris.[citation needed]
[edit] Cuba
Cuba's hip hop movement is used to express political discontent and to decry the poverty found in that island nation under Fidel Castro's leadership.[citation needed]
[edit] United Kingdom
The United Kingdom's styles of hip hop differ strongly from its American roots due to the nation's colonial history in the Caribbean and India. An influx of immigrants from these regions, particularly from the 1960s and '70s has led to a hip hop generation that has been born of immigrant parents and greatly influenced by their heritage, but who are firmly rooted in the Anglo culture. Interestingly, more female rappers have achieved mainstream success in the U.K. than in America.[citation needed] Among the more well-known are Ms. Dynamite and Lady Sovereign who toured the U.S. in 2007 with Gwen Stefani and Akon.
[edit] Southern Africa
In South Africa the largest form of hip hop is called Kwaito, which has had a growth similar to American hip hop. Kwaito is a direct reflection of a post apartheid South Africa and is a voice for the voiceless; a term that U.S. hip hop is often referred to. Kwaito has become much more than just music, it has evolved into a lifestyle, encompassing all aspects of life including language and fashion. [11]The music of Kwaito is both politically and party driven. The politically fuelled music gives a voice to oppressed people that have no other way to voice their concerns and find music to be very accessible, not only to themselves but also to the audiences they are trying to reach. On the other hand the club driven music can also be seen as political in the sense that the artists couldn't care less about the post apartheid life they live and are more concerned about having a good time and not how their access to this life came about. Kwaito is a music that came from a once hated and oppressed people, but it is now sweeping the nation. The main consumers of Kwaito are adolescents and half of the South African population is under 21. Some of the large Kwaito artists have sold over 100,000 albums, and in an industry where 25,000 albums sold is considered a gold record, those are impressive numbers. [12]In the end Kwaito gives aspirations to the oppressed people of a post apartheid South Africa, where they now have a control over a very influence source of media, music.[13]
[edit] Jamaica
In Jamaica the sounds of hip hop are derived from American and Jamaican influences. Jamaican hip hop is defined both through dancehall and Reggae music. Jamaican Kool Herc brought the sound systems, technology, and techniques of Reggae music to New York during the 1970’s. Jamaican hip hop artists often rap in both Brooklyn and Jamaican accents. Jamaican hip hop subject matter is often influenced by outside and internal forces. Outside forces such as the bling-bling era of today's modern hip hop and internal influences coming from the use of anti colonialism and marijuana or "Ganja" references which Rastafarians believe bring them closer to God.[14][15]
Author Wayne Marshall argues that "Hip hop, as with any number of African-American cultural forms before it, offers a range of compelling and contradictory significations to Jamaican artist and audiences. From "modern blackness" to foreign mind," transnational cosmopolitanism to militant pan-Africanism, radical remixology to outright mimicry, hip-hop in Jamaica embodies the myriad ways that Jamaicans embrace, reject, and incorporate foreign yet familiar forms." [17]
[edit] Developing world
In the developing world hip hop has made a considerable impact in the social context. Despite the lack of resources, hip hop has made considerable inroads. [18] Because funds are limited, hip hop artists are forced to use very basic tools, and even graffiti, an important aspect of the hip hop culture, is constrained because it is not available to the average person. However, the vibrant culture is what fuels the spread of hip hop in developing nations and the general political instability that comes along with a developing nation. Many hip hop artists that make it out of the developing world come to places like the United States in search of an identity and place that fits them specifically. Maya Arulpragasm is a Sri Lankan born hip hop artist in this situation. She claims, "I'm just trying to build some sort of bridge, I'm trying to create a third place, somewhere in between the developed world and the developing world." [19]
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